Branding & Documentation Guidelines

Guidelines

Use of Legal Names

The following legal names may be used when referencing SBFE in a document or public manner:

Small Business Financial Exchange, Inc.

  • SBFE Parent Organization - a non-profit trade organization incorporated in the State of Delaware
  • This is the governing organization to which Members belong

SBFE, LLC

  • SBFE Subsidiary - a for-profit subsidiary corporation of the Parent organization incorporated in the State of Delaware

SBFE is often used synonymously to refer to both organizations

Guidelines

SBFE Promotional Description

Please use the following summary in press releases:

About SBFE

The Small Business Financial Exchange is a trade association acting as a trusted advocate for the safe and secure growth of small businesses. SBFE does this by gathering and securing the largest aggregation of small business payment data in the U.S. today. The power of that data helps the lending industry build a true and accurate picture of small business credit health.

Formed in 2001, the Small Business Financial Exchange is a highly trusted business data exchange governed by the small business lending industry and managed independently from credit reporting agencies. Small business lenders and merchant acquirers rely on SBFE’s distinctive information security and data governance controls. SBFE attracts lenders of all types and sizes from across the industry, making SBFE’s data a rich and robust information source for making sound credit risk management decisions. Exchange members use its best-in-class data management tools and multi-Certified Vendor model to implement SBFE data-driven products, which helps them manage risk and be more efficient in their operations.

For more information, visit www.sbfe.org.

Please use the following summary in product brochures:

For more information about the Small Business Financial Exchange (SBFE), visit www.sbfe.org.

Detail in the footer of the page:

SBFE®, SBFE Data™, and Small Business Financial Exchange™ are registered trademarks of the Small Business Financial Exchange, Inc

Brand Assets

SBFE Logo

The Small Business Financial Exchange logo is the keystone of our visual identity and should be used on all communications materials. Using it consistently will enhance the world's recognition of who we are.

Logo Usage

Please adhere to the following guidelines:

  • The SBFE logo must always appear proportionally correct and not be stretched or flattened.
  • The SBFE logo must always have the “®” mark so that SBFE is copyright protected
  • The SBFE logo can be used in full color or gray-scale

Logo Spacing

To ensure the logo stands on its own, please leave at least "half-X" worth of space around the logo.

Logo Clear space
Guidelines

Branding

  • SBFE, LLC
  • SBFE®
  • SBFE Data™
  • SBFE Database
  • SBFE Data Warehouse
  • SBFE member
  • SBFE Data Layout
  • Small Business Financial Exchange™
  • Small Business Financial Exchange (refers to the member created data exchange)
  • Small Business Financial Exchange, Inc. (used when the legal name for the parent organization is needed)

Detail in the footer of the page:

SBFE®, SBFE Data™, and Small Business Financial Exchange™ are registered trademarks of the Small Business Financial Exchange, Inc

Guidelines

Color Palette

Midnight Blue
Hex: #00306e
PMS 280 C
CMYK: 100, 56, 0, 57
Pure Blue
Hex: #00adef
PMS 2995 C
CMYK: 100, 28, 0, 6
Bright Orange
Hex: #fa6900
PMS Bright Orange C
CMYK: 0, 58, 100, 2
Strong Green
#32cd32
PMS 802 C
CMYK: 76, 0, 76, 20