Branding & Documentation Guidelines

Guidelines

Use of Legal Names

The following legal names may be used when referencing SBFE in a document or public manner:

Small Business Financial Exchange, Inc.

  • SBFE Parent Organization - a non-profit trade organization incorporated in the State of Delaware
  • This is the governing organization to which Members belong

SBFE, LLC

  • SBFE Subsidiary - a for-profit subsidiary corporation of the Parent organization incorporated in the State of Delaware

SBFE is often used synonymously to refer to both organizations

Guidelines

SBFE Promotional Description

Please use the following summary in press releases:

About SBFE

The Small Business Financial Exchange, Inc. and SBFE, LLC (collectively known as SBFE) is one of the country's leading sources of small business credit information. Established in 2001, this association's database houses information on over 39 million businesses and enables information exchange among members who provide small business financing.

By providing industry insight and an aggregated view of small business financial data to its members, the SBFE model enables innovative risk management solutions through its strategic relationships. SBFE is the only member-controlled organization of its type and is serving as a trusted advocate for the safe and secure growth of small business credit. For more information, visit www.sbfe.org.

Please use the following summary in product brochures:

For more information about the Small Business Financial Exchange (SBFE), visit www.sbfe.org.

Detail in the footer of the page:

SBFE®, SBFE Data™, and Small Business Financial Exchange™ are registered trademarks of the Small Business Financial Exchange, Inc

Brand Assets

SBFE Logo

The Small Business Financial Exchange logo is the keystone of our visual identity and should be used on all communications materials. Using it consistently will enhance the world's recognition of who we are.

Logo Usage

Please adhere to the following guidelines:

  • The SBFE logo must always appear proportionally correct and not be stretched or flattened.
  • The SBFE logo must always have the “®” mark so that SBFE is copyright protected
  • The SBFE logo can be used in full color or gray-scale

Logo Spacing

To ensure the logo stands on its own, please leave at least "half-X" worth of space around the logo.

Logo Clear space
Guidelines

Branding

  • SBFE, LLC
  • SBFE®
  • SBFE Data™
  • SBFE Database
  • SBFE Data Warehouse
  • SBFE member
  • SBFE Data Layout
  • Small Business Financial Exchange™
  • Small Business Financial Exchange (refers to the member created data exchange)
  • Small Business Financial Exchange, Inc. (used when the legal name for the parent organization is needed)

Detail in the footer of the page:

SBFE®, SBFE Data™, and Small Business Financial Exchange™ are registered trademarks of the Small Business Financial Exchange, Inc

Guidelines

Color Palette

Midnight Blue
Hex: #00306e
PMS 280 C
CMYK: 100, 56, 0, 57
Pure Blue
Hex: #00adef
PMS 2995 C
CMYK: 100, 28, 0, 6
Bright Orange
Hex: #fa6900
PMS Bright Orange C
CMYK: 0, 58, 100, 2
Strong Green
#32cd32
PMS 802 C
CMYK: 76, 0, 76, 20