SBFE will input all registrants' name and email address into this App, and each user must enter the user's name and email address to access the App. Registrants are not required to use the App, and if a user does not want the user's personal information entered in the App by SBFE, the user must inform SBFE. A user may choose to provide additional personal information. All information provided by a user in the App will be visible and accessible to other users of the App, including SBFE Certified Vendors. SBFE will use the information collected from the App to interact with users in connection with the event. SBFE will retain a copy of all user information for SBFE’s records. SBFE will never sell a user’s information.